Club Fundraising, Sponsorship and Grants

 Club generate an income from many sources. These sources range from sponroship, grants and club fundraising activities. The sections below will outline some basic information and guide you to other useful links.

Grants

There is a number of funding schemes available to rugby clubs throughout Queensland. These range from grants to assist with small development initiatives up to million dollar building projects.

Click here to visit the Federal Parliamentary Library which provides a guide to community grants, including Commonwealth, State and Territory Governments, non-government and commercial services.

Click here  to visit Our Community which provides subscription (at reduced costs for not-for-profit groups) to the Easy Grants newsletter detailing all federal and state government and philanthropic and corporate grants programs available to community groups.

Sponsorship

Sponsorship is a key revenue raiser for many clubs and a great way for a sponsor to be promoted through a local club into a community.

When preparing a sponsorship proposal or speaking to a potential sponsor some key points should be considered:

  • Benefits to the Sponsor - the key aspect of all sponsorship is the benefits to the sponsor!!
  • Cause Related Sponsorship - this is where the sponsor attach themselves to causes they believe to be in the public interest. Sources of local pride, commnunity image, heath and fitness are often viewed as 'casuse related' sponsorships
  • Opening up Selling Channels - sponsorship of sporting clubs / events often develops a direct channel for sales. For example: a beer company may have the sole rights to sell drinks at your events
  • Targeting Sponsors - to know who to target with sponsorship proposals, you need to identify the major questions that companies ask when choosing a sponsorship opportunity:
    • Questions 1: How can the club/event/players relate to the company's image?
    • Question 2: How can sponsorship be integrated inot hte company's overall markerting efforts?

Generall 4 key steps in looking for Sponsorship:

  1. Setting up a sponsorship plan that outlines the various options available to sponsors
  2. Sponsorship proposal that is developed to target a sponsor or group of sponsors
  3. Sponsorship agreement a formalized partnership agreement securing the sponsorship for your club
  4. Final check list to ensure that the process is compelete.

Some local Councils offer sponsorship to sporting events. Please click on the links below to view these:

Brisbane City Council - Sponsorship

Examples of resources can be viewed below

Back